Pomms are the No. 1 selling earplugs in the USA. They’re a new design innovation to improve focus and encourage relaxation by allowing horses to hear normal tones, while greatly reducing distracting or loud noises. Pomms create an ‘acupuncture effect’ on the horse’s inner ear inducing a relaxing feeling. Made from soft, comfortable non-irritating textured material that protect horse’s sensitive ears from wind, water and debris. They are discreet, durable and won’t fall out. Easy to roll into the ear canal for a comfortably snug fit.